Daktronics, a video scoreboard and large display producing company, has partnered with the Arkansas Travelers minor league baseball team to deliver more than 2,100 square feet of digital video display space to the outfield at Dickey-Stephens Park in North Little Rock, Arkansas, according to a company press release.
The installation was completed in the spring of 2022 and is currently on display at the ballpark.
"We are very excited about this new videoboard from Daktronics," Travelers CEO Rusty Meeks said in the release. "This will enhance the gameday experience for our amazing fans and will be a great addition to Dickey-Stephens Park."
The outfield LED video display measures 30 feet high by 71 feet wide and features a 15HD pixel layout for image clarity and contrast. It also includes environmental protection to ensure the display operates well in the outdoor elements of Arkansas.
"The new video display is a huge addition to an already great baseball field in Arkansas and we're thrilled to be a part of their stadium improvements," Daktronics sales representative Perry Grave said in the release. "This will enhance the fan experience by providing more digital space to highlight player statistics and accomplishments, as well as showing all the replays and details fans want to see when they head to the ballpark."
The video display features variable content zoning, showing one large image or divided into multiple zones. These zones can show live video, instant replays, up-to-the-minute statistics and game information, graphics and animations, and partnership messages.
In addition to the equipment installation, the Travelers will also receive a content package that will be produced and delivered by Daktronics Creative Services.
The Travelers are the Double A affiliate of the Seattle Mariners.
Daktronics, founded in 1968, is based in Brookings, South Dakota.
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